Post by Steve
In the last 20 years the world of women’s jeans has had an enormous shift. What was a dominance of old established names shifted to high end designer brands. Call it a genius marketing ploy, or just a need to add some variety to a staple in everyone’s closet. I know many people doubted the shift to high end, expensive, designer jeans would be successful. Not only was it successful, but some of these brands now outsell the old established names such as Levi and Wrangler.
As the old saying goes, everything comes back around. It’s now happening in Jeans. It seems that “old is new”” and Levi’s and the older brands are starting to earn back their market share. This shift might partly be attributed to new marketing campaigns, but I think it’s more of a retro movement to bring back the classics.
Needless to say, there’s room for both. High end for those special nights out when you dress to impress, but the old established when you just want to put on something and run around town.
Post by Steve
It’s right around the corner – my favorite time of the year – Football Season! While the weather is still unbearably hot right now, it won’t be long before the season starts to change and we’ll have that cool, crisp air that just symbolizes football.
Going to the game – everyone has their own way to show their patronage to their team. With most people, it starts with a football jersey. Others hold up signs and banners to show support and still others elect to their paint their body in their team’s colors; everyone has their own spin on how to show who they are backing.
Want a unique way to show your loyalty? Jeanette Jervais Designs has an entire collection of customized jewelry to match you team’s colors. What better way to show your spirit……with a little flair!
Post from Steve
All one has to do now to understand the shift in shopping habits is to talk with a Gen-X or a Millennial. The days of going to the local mall to shop are dwindling away. More and more malls are facing rising vacancy rates and falling into bankruptcy. Amazon has taken over, at least to a large extent on day to day consumable goods. What does that mean for fashion and new trends? It’s anybody’s guess as to where it will go from here. Will Amazon take over everything…..doubtful but it does appear they will continue to build on their market share – at least for the foreseeable future.
There will always be a need for specialty boutiques. Only when you can feel and experience the look of an expensive new outfit will the shopper be confident enough to fork over their hard earned money, at least until the internet can replicate this experience. While the shift to internet shopping will only continue to trend up, time will tell how and when this shift will level out.
Post from Julie
Excerpts from “Pantone on Fashion” By Leatrice Eiseman and E. P. Cutler
Year – Color – Explanation
2008 – Blue Iris – Combining the stability of blue with the mystical qualities of purple
2009 – Mimosa – A color to express hope and optimism in a time of political and historical change
2010 – Turquoise – A color to restore the sense of well being we all needed
2011 – Honeysuckle – A shade to elevate the psyche, and help meet the challenges of modern life
2012 – Tangerine Tango – For a recharging boost of energy
2013 – Emerald – To promote insight, balance and harmony
2014 – Radiant Orchid – To encourage innovation, originality to creative thinking
As the Book stopped with 2014, I had to research they picked for 2015 and 2016:
2015 – Marsala – It enriches our body, mind, and soul
2016 – Rose Quartz and Serenity – the first time 2 colors were chosen in combination – reflecting connection and wellness, as a soothing sense of order and peace.
Post from Julie
More from “Pantone on Fashion” written by Leatrice Eiseman and E. P. Cutler
Below is a list of the Colors of the Year, as selected by Pantone – and recaptured in “Pantone on Fashion” Do you remember where you were and what you where wearing back then:
Year Color Explanation
2000 Cerlean Fears of Y2K – required a calm yet inspirational color
2001 Fuchsia Rose The dawn of a new Century – a bright color to lead the way
2002 True Red Red – the color of patriotism – in many countries – and after 911, a swell of emotion swept across the world.
2003 Aqua Sky The world needed a color to bring them peace and comfort
2004 Tigerlily The worst things in people’s life, the more they need bright colors
2005 Blue Turquoise Bringing both a feeling of calmness and hope
2006 Sand Dollar The world turned towards all things more natural and organic
2007 Chili Pepper A mix of global cultural awareness – a great color example
Which is your favorite? Why?
Post from Steve:
One of the hottest fashion color combinations this summer is “Santorini Blue and White.” Being someone that has been fortunate enough to visit Greece and has gotten to see the white washed buildings painted in these cooling colors first hand, it’s easy to see why these colors are the hit of summer fashion. The color just transforms you to the laid back island with pristine blue waters and incredible food. For more inspiration about using this color combination in your own wardrobe, I would check out https:www.pinterest.com/stitchfix/summer-trends. They have ideas for everyone’s style and taste.
If you want to add just a touch of Santorini Blue to your wardrobe, check out what Jeanette Jervais Designs has in stock – or let us design a piece to compliment thus summer’s coolest fashion trend.